One of the key features on the back wall were two demonstration panels that allowed consumers to try the razor first hand. The razor’s forwards and backwards design works in a way that only one set of blades is active at one time. is the first-of-its-kind, bi-directional razor that lets you effortlessly shave both ways. The runway featured edge-lit plexi, and pressure sensor flooring that lit up as consumers took stride.īehind the runway was a back wall that featured brand messaging, product display, edge-lit plexi branding, a storage closet and removable sample bin area. Now available in both systems and disposable form, Schick Intuition f.a.b. Running in all directions, consumers were invited to walk on the multi-directional runway and record a boomerang to share with their friends with many props provided.
In order to engage consumers, we created a 20′ x 20′ branded footprint with a focal point of a runway.
What started with a brief of an artist rendering of a zig zag runway, transformed into a multi-touchpoint consumer experience that would travel to targeted malls across the country. Cartridges fit (except) Schick intuition F.A.B. AmandaInglis says: The only razer I use, I dont get cut from it and I dont need to use a lot of shaving cream. Given the magnitude of options at the shelf, Schick needed a way to get the new handles into the hands of their target consumers in a way that was meaningful, relevant and memorable. Its F.A.B.: safely shave forward and back without lifting the razor from your skin. 12 reviews for Schick Intuition f.a.b Razor. Each razor is designed to do exactly what the. The product is called f.a.b., which stands for forwards and backward.
Value Pack with 3 Free Blades and Shaver Pack of 3) 12.99 (12.99/Count) Schick Intuition f.a.b Womens Bi-Directional Disposables Razor, Pack of 3 9.95 (3. A new addition to the Schick Intuition family has hit retail shelves nationwide. (forward and backwards) did just that, with a woman’s razor that can shave in both directions. Razor, Effortless Shaving for Women, 1 Handle and 2 Razor Blade Refills 7.47 (7.47/Count) Wilkinson Sword Intuition F.a.b. The razor business is extremely competitive, with brands constantly striving for the next innovation to turn heads in store.